1. The challenge:
The challenge was that 80% of conversions was coming from Google Ads. With the rising costs of the ads and relying solely on one channel was high risk. not only did they want to drive more traffic to the website and increase conversions, but they also needed to identify the right message and targeting to attract the right audience while staying within the budget
2. The Strategy:
We created a smart strategy and testing framework to help September reach their goals. In this strategy we have used a mix of channels such as Google Ads, Social Ads, SEO and CRO.
1. Setting goals: Brainstorm and develop ways to decrease the google ads costs and extend
2. Prioritise which experiment or idea has the highest impact on the company
3. Test new experiments in 1 or 2 month sprints.
4. Learn by identifying trends and extracting insights from data
5. Optimize based on seasonality, observation and data.
We attracted relevant traffic audience by optimizing the google ads campaign, a/b testing advertisements, website optimisation and technical SEO. We carefully selected specific webpages and improved technical SEO by optimizing meta tags, headers and internal links.
3 The Results:
With a targeted marketing approach, we significantly increased the online visibility and the number of quotation requests for September Onderwijs. Through a combination of Google Ads, social ads, SEO and CRO, we were able to achieve a 135% increase in conversions, increase of website visitors by 125% and increased the conversion rate on the website by 3%
results
35%
Increase in conversions
20%
Increase in website visitors
3%
Conversion rate optimisation
