Driving business growth through data-driven experiments to boost website conversions.

Attract the right audience to your website and convert them into customers

View services work with me

worked with

expx agency

I’m Kai Yin, Nice to meet you.

I’m Kai Yin Ip, a growth marketer, digital marketer and conversion rate optimiser from the Netherlands located in Hong Kong.

I am on a mission to help companies learn from their data and optimize their funnel so that they can grow their business through a clear, strategic framework.

Whether you are small or medium business, we provide a solution at every stage of the funnel.

Learn about .. approach / mission

Funnel Marketing

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Website Audits

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Technical SEO

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Local SEO

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CASES

Expx innovation agency

Current project

Vocabulary stickers

September Onderwijs

View case

Hyatt Regency Amsterdam

Current project

Ovolo Hotels
Hong kong

September Onderwijs

View case

TESTIMONIALS

Throughout his time at September Onderwijs, Kai achieved excellent results, both in terms of his individual performance and his collaboration with colleagues. Marketing leads have gone up over 90%, our new website has launched and we have made significant improvement in both CRO and SEO.

– Tom Zomer
September Onderwijs

I worked with Kai for a few years. Compared to many other digital marketers, Kai knows the important details of many different tools and can translate insights into a feasible and workable strategy.

Ideal to work with a marketer who understands both digital strategy and the tools!

– Guido Tijmensen
Digital Inside

Kai is someone who actively listens, takes feedback seriously, and consistently goes the extra mile with the tools and advice he’s given.

What stood out to me most is how often he exceeded my expectations—he would take a suggestion and run with it, often coming back with something even better than I had imagined. He’s incredibly proactive, sharp, and driven.

– Chiara Liqui Lung
Venture builder & Growth Hacker

I have worked together with Kai at September Onderwijs for over a year. Among other things, we worked together in building the September Onderwijs website. It was very pleasant to work with Kai. I am impressed with his work ethic and problem-solving skills. He is a strategic marketer and is always looking for innovative solutions. Furthermore, he is a pleasant conversationalist with whom you can always work together easily.

– Debby van Oostenbruggen
Talentmanager